FOR IMMEDIATE RELEASE:
Free Play, Incorporated, operator of the acclaimed Free Play Arcades in Richardson and Arlington, TX, announced today that it will be opening its third location in Denton, TX. "Free Play Denton" will be located in Downtown Denton just off the historic Denton Square at 505 W. Hickory Street and feature a twist on the Free Play Arcade model by featuring a drink-in or take-home growler bar.
“Denton has been on our radar since we opened our first location," said Corey Hyden, President of Free Play Incorporated, "but finding the right property that satisfied both our internal requirements and the building code took longer than expected. Once we toured the Hickory Street location though, I knew we’d found our Denton home."
Free Play is now in the process of obtaining the necessary permits to operate its new Denton arcade and growler bar concept. "Given the square foot challenges built into Downtown Denton and the City of Denton Municipal Code," elaborated Hyden, “we had to get a little creative with our model to bring our trademark arcade to Denton." Free Play Denton will charge a $5 (plus tax) cover and all of the retro arcade machines inside will be set to "free play." Free Play Denton will feature approximately 45 authentic retro arcade games and 10 pinball tables.
“Free Play is the type of arcade that you visit frequently to see what’s new,” Hyden added. “Even though our games are, on average, more than 30 years old, our game lineups change substantially every month. With Free Play Denton’s smaller size, it’s going to feel even more dramatic.”
Free Play Denton also expands on Free Play Arcade’s well-known and award-winning beer program to include take home growlers and packaged products. By combining some of the hardest-to-find and best-curated craft beers with an unpretentious selection of big domestic products, Free Play’s “drink-what-you-like” philosophy has been an undeniable success and has been a huge breakthrough in introducing more and more people to amazing beer. “Ever since we opened our doors, we’ve had a huge take-home demand that we simply can’t meet under the regulatory framework for our other locations,” Hyden explained. “This new Denton location allows us to explore this business and hopefully bring a whole new dynamic to the take-home beer market.” Free Play Denton will feature a rotating selection of 20 draft beers, more than 150 packaged products at any time, and the best craft beer happy hour in all of DFW.
Free Play Arcade opened its Richardson location in December 2015 and its Arlington location in April 2017. Since opening, Free Play has received positive press coverage from nearly every major local publication, has appeared on various television programs, has won numerous local awards and national recognition, and has become a top destination for any nostalgia seeker in DFW.